Jop van de Graaf, Ida de Haart and Nina Pierson are the founders of SLA. Within 18 months, what started as one of the first Dutch salad bars grew into a chain of five successful branches. Their mission is to make healthy and sustainable food accessible to everyone.

The recipes are developed by Ida de Haart. She studied orthomolecular nutrition and also has an innate love for cooking and baking, a culinary diploma, and a broad experience in Amsterdam catering.