Bart van Olphen is co-founder of tinned fish and Zeeland mussels brand Fish Tales (www.fish-tales.com). Bart set up the first sustainable fishmongers in Europe and knows all about how we can enjoy great fish without harming stocks for future generations. His Fish Tales videos on YouTube are an internet sensation and he quickly became a member of Jamie Oliver’s FoodTube Network. Bart also has over 70.000 followers on Instagram (@bartsfishtales). His Fish Tales products are also available at Waitrose stores in the UK.